perfume

Perfumes are a response to trends; they are a reflection of a period, which they sometimes transcend. They are also a matter of chemistry, of production processes and of marketing. The safety standards they must meet are increasingly complicated. They represent an international market of several billion euros. But they are essentially a collaborative business. jean-Claude Ellena describes how the sense of smell works, using a palette of fragrant materials, and how he chooses and composes a perfume. he reveals his unique way of creating a fragrance, of playing with out olfactory memories in order to make the perfume seductive. Jean-Claude Ellena is the perfumer to the house of hermes. Before that, he composed diffferent fragrances such as First from Van Cleef & Arpels, Eau parfumee au the vertffrom Bulgari, and Declaration from Cartier