Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs.

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career, your business and your life.

That means nailing a job interview, earning a raise, strengthening your relationships,
closing more sales, winning over a skeptic, persuading an audience, raising a toast and maybe even getting out of a speeding ticket.

Taking a fun, no-nonsense approach, Unleash the Power of Storytelling reviews the hard science behind the power of storytelling, shows you how to find and structure great stories and offers tips for delivering them in the most effective way possible.

The book also contains tons of practical examples showing you how to use stories in a variety of settings, from presentations to job interviews to team meetings and customer calls.

All in an easy, step-by-step guide that’s as entertaining as it is informative.