Harry Potter: The Story of a Global Business Phenomenon
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Publisher
Springer
ISBN
ISBN-13: 9780230594104 ISBN-10: 0230594107Synopsis
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.