It's Not Luck: Marketing, Production, and the Theory of Constraints

Product description Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level. About the Author Eliyahu M. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. His business novel, The Goal, has been recognized as one of the bestselling business books of all time. Rick Adamson is an Audie Award winner for his work on In a Heartbeat by Leigh Anne and Sean Tuohy (with Sally Jenkins) of The Blind Side fame. Also the winner of several ALA awards and a Harper Audio Grammy nominee, Rick has been a narrator for twenty-five years. Originally from Maryland, he now lives in New Jersey.