Starting Up Do You Have what it Takes to Make it in Your Own Business?

Readers experience firsthand the excitement, challenges, and risks of starting and building a company. Faced with realistic business situations and a cast of colorful characters, this interactive you-make-the-decisions business game plunges readers into the make-or-break situation of launching and building a new business.

Chapter by chapter, readers test their entrepreneurial skills as they work through nearly 100 critical decision points. Real-life challenges include conducting a market analysis to determine business opportunities, acquiring start-up capital, entering into strategic alliances, developing employees, and creating wealth. The right choices result in success and financial freedom. A wrong decision can mean business failure.

But "the game" can be played again and again, so readers can replay their choices and explore the variety of scenarios each "what-if" decision creates. Exhilarating and fast-paced, this is the innovative, fun way for entrepreneurs to test their success potential.