Thinking, Fast and Slow / Dumay Medlenno... Reshay Bystro

Nashi deystviya i postupki opredeleny nashimi myslyami. No vsegda li my kontroliruyem nashe myshleniye? Nobelevskiy laureat Daniel Kaneman obyasnyayet, pochemu my podchas sovershayem neratsionalnyye postupki i kak my prinimayem nevernyye resheniya. U nas imeyetsya dve sistemy myshleniya. �Medlennoye� myshleniye vklyuchayetsya, kogda my reshayem zadachu ili vybirayem tovar v magazine. Obychno nam kazhetsya, chto my uverenno kontroliruyem eti protsessy, no ne budem zabyvat, chto pozadi nashego soznaniya v fonovom rezhime postoyanno rabotayet �bystroye� myshleniye - avtomaticheskoye, mgnovennoye i neosoznavayemoye...