MBA Marketing
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Publisher
Macmillan Education UK
ISBN
ISBN-13: 9781137300294 ISBN-10: 1137300299Synopsis
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Dimensions
9.21 inches × 1.1 inches × 6.14 inches
1.8188136615 pounds
Dewey Decimal
658.8